Monday, June 10, 2013

Literary Product Placement


Did you know that  clear back in the 1870s, shipping companies lobbied Jules Verne to include them by name in his novel Around the World in 80 Days ? Even in the nineteenth century, corporations saw the potential for product placement advertising in literature. 

I stumbled upon the following list on Wikipedia the other day. It’s a list of literary references for the old-fashioned breath freshener Sen-Sen, which you can still find today, I believe. I’d bet that maybe only Coca-Cola could generate a longer list than this:
  • Michael Chabon references them in his novel The Amazing Adventures of Kavalier and Clay.
  • Toni Morrison references them in her novel The Bluest Eye.
  • Zora Neale Hurston references them in her novel Their Eyes Were Watching God.
  • John D. Fitzgerald references them in his novel The Great Brain.
  • Betty Smith references them in her novel A Tree Grows in Brooklyn.
  • Robert Asprin has a character called "The Sen Sen Ante Kid" in his novel Little Myth Marker. The character plays Dragon Poker and always starts the game by adding a Sen Sen to the ante.
  • Stephen King references them in his novel 11/22/63  as well as in his novella The Library Policeman.
  • Philip Roth references them in his novel I Married A Communist.
  • Ray Bradbury references them in his novel Death is a Lonely Business.
  • Robert Penn Warren references a character named Sen-Sen Puckett "who chewed Sen-Sen to keep his breath sweet" in his novel All The King's Men.
  • Phillip K. Dick references them in his novel Ubik.
  • W. Somerset Maugham mentions them in his novel Of Human Bondage.
  • John Steinbeck references them in the novel The Wayward Bus.
  • Thomas Harris references them in the novel The Silence of the Lambs. "... she felt the ache of his whole yellow-smiling Sen-Sen lonesome life..."
  • Christopher Bram references them in his 1988 novel Hold Tight.
  • Chuck Palahniuk references them in his 2011 novel Damned.
  • Margaret Laurence references them in her novel A Bird in the House.
  • Lanford Wilson references them in his play Talley's Folly.
  • They are also referenced in Tennessee Williams' A Streetcar Named Desire.
  • They are referred to in the song "Ya got trouble" in the movie and play 'The Music Man'

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